On the Road in Ohio: What Makes a Storefront Magnetic?
There is something really special about getting to travel to a community, walk its downtown, and talk with the people who are actively shaping what comes next. I recently had the opportunity to travel to Tiffin, Ohio, for Heritage Ohio’s Revitalization Series Workshop: Design That Drives Downtown Success. I led a session called Magnetic Main Streets: Designing Storefronts That Invite, Engage, and Increase Cash Flow, focused on the practical design details that help downtown b
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3 min read
Light Up Your Building For Success
Lighting is fundamental to showcasing any space. It might seem simple, but lighting plays a significant role in how customers experience...
Brick and Mortar
3 min read
The Power of Experiential Design & Why Every Space Needs it
In a world where you can buy just about anything your heart desires online, the quest to stand out and thrive as a brick-and-mortar business
Brick & Mortar
3 min read
Show, Don’t Tell: How to Set Your Brick and Mortar Apart
Let's face it, one of the biggest challenges of having a brick and mortar is attracting your dream customers or clients to walk into...
Brick and Mortar
3 min read
5 Things to know before opening a storefront
Opening a brick and mortar storefront process tips
Brick and Mortar
3 min read
3 ways to drive more customers into your shop
A storefront isn’t just the door people see on the sidewalk -- it’s an extension of your store. Utilize your branding, store personality,...
Brick and Mortar
2 min read
How to Create the Ultimate Shopping Experience For Your Customers (Both In-Store & Online!)
Whether your customers are shopping in-store or online, you'll want them to have the best experience possible. Not only that, but you'll...
Brick and Mortar
2 min read
Wayfinding From Sidewalk to Cash Register: What That Means & Why It's Important
Wayfinding refers to the information systems that guide people through a physical environment and enhance their understanding and...
Brick and Mortar
1 min read
How Sensory Marketing Leads to a More Immersive Shopping Experience
Sensory marketing involves stimulating the senses of your customer, which affects their perception, judgement, and behavior. Engaging...
Brick and Mortar
2 min read
The Elements of Storefront Design
What story does your storefront about your brand?
Brick and Mortar
3 min read