Whether your customers are shopping in-store or online, you'll want them to have the best experience possible. Not only that, but you'll want to match their online shopping experience as best as possible to the in-store experience.
Here are a few ways to "wow" your customers during their in-store shopping experience:
Give them a personal shopping or dining experience. Instead of having them collect things to try on and let themselves into a room, have your employees offer to start a room for them and personalize it with their name on the door using a mini chalkboard or whiteboard. Or, use a host stand at your restaurant to guide people to their tables.
Offer interactive activities in your store. This can look like a testing station for cosmetics, candle displays that people can sniff, or samples of food and beverages. Interacting with your customers gives them an experience they may not get everywhere and builds a relationship with them.
Beautifully wrap all purchases. This extends their good shopping experience, as they get to unwrap their nicely-wrapped items once they get home. Details like this go a long way and leave a great impression!
Curate experiences to make or learn together. By offering in-store classes or workshops, you're creating an experience for your customers to accompany any product purchases they make.
Here are a few ways to "wow" your customers during their online shopping experience:
Ensure your product descriptions, images, and prices are up to date. By keeping in-store and online information the same, the customers get an equally good experience no matter how they're interacting with your business!
Utilize video on your website! You can show video of products in use or even a virtual tour of your store. This gives some context to your business that isn't always seen online.
Make sure your customers can easily contact you, either via email or a chat feature, to ask questions just as they would be able to in the store.
Similarly, there should be a clear process to purchase from you on your website. Your customer should be able to easily browse, add to cart, and checkout. Make this process just as straightforward as it would be in store. Communicate shipping/delivery times here, too!
Beautifully package all purchases that ship out just as you would if you were wrapping them in the store.
The key to creating excellent in-store and online shopping experiences for your customers is putting effort into the details. Think through the shopping process as though you're a customer in your own business, and make improvements as needed.