Updated: Jan 21
As we come across links to helpful information for small businesses, we post it here.
If regulatory links is what you need, check out more in our Resource Hub
Brick and Mortar is compiling links as a resource to local and regional businesses. It is our mission to help small businesses succeed in this constantly changing time.
To keep informed of new resources added to this list and new guides and resources added to the website, Subscribe or fill out our Contact Form. If you would like to share resources and recommendations not listed here, help us keep this list robust by filling out the Contact Form and sharing resources. Thank you for all that you do for our community! We are all in this together!
Not to Miss
The City of Duluth is waiving fees for businesses to use the sidewalk and parking areas for Social Distancing and Curbside Delivery. Also for Sign Permits. Applying for each Permit is still required. Information on Outdoor and Expanded Alcohol Service can be found here as well. Visit the Outside Your Front Door page of the City's website. The City is more flexible and ready to help than ever - be creative and reach out to planning with questions
MN Dept of Health Social Media Toolkit
Worth a Read
EY: Building a better working world, a company that works with a sizes of businesses solving their pressing issues and they share the insights in articles. Check them out and get inspired. ey.com
Minnesota Retailers Association has great resources, signs to print, summarized best practices, webinars and more
Retail Prophet Doug Stevens
Blog posts, Podcast, hosting live Webinars
Article: To Save Retail, Let It Die (09 05 2017) This one is a bit spooky in its accuracy
ReOpening Safely: Strategies for Safer Retail Stores created by the American Institute of Architects
Restaurants and Bars
AIA MN is mobilizing architects to provide one-hour consultation services to restaurants, bars, and food service establishments, on a first come basis
Architects Association (AIA) has posted example social distancing layouts for .pdf download
Support multiple Northland restaurants at once by visiting Strong Northland
The Ordering.app online food ordering system, under Google. Per order fee waived until July 1st
ReOpening Safely: Strategies for Safer Offices created by the American Institute of Architects
What's Going on Locally
Know which of your favorite Lincoln Park Businesses are open and when
Share with the City of Duluth your thoughts on what they can do to allow for easier commerce during COVID-19?
Funding, Education, Counseling, Community Updates, and more - keep scrolling
Worth a Listen
Entrepreneur Fund webinar series. Check out webinars you missed and sign up for upcoming sessions. Great information
U.S. Chamber of Commerce (CO)
recorded webinars with national expert
stories of small businesses and how they are adapting
Examples, Templates, Signs, and Tools
MN Dept of Health Social Media Toolkit
The City of Baltimore combined inspirational outdoor spaces designed by professionals, check out their Ideas Guidebook
Center for Disease Control Print Resources
U.S. Chamber of Commerce https://www.uschamber.com/coronavirus
Customizable Flyer describing the actions you are taking
Downloadable Social Media Graphics to share key messages
MN Supplier Match connecting businesses around the state to PPE
MN Chamber is offering One-on-One Assistance on best practices and will connect you to resources and service partners to fit your needs
American Institute of Architects (AIA) issued a Re-occupancy Assessment Tool (v1.0 05 06 2020)
Target Corporate has released their SAFE Retail Considerations for Retail Operations Post COVID-19. This pdf includes their Social Distance Playbook, a few printable unbranded signs
Target Corporate Coronavirus Hub for customers: protocols and faqs
Associated General Contractors of Minnesota (AGC). They have their Preparedness Business Plan available in Word Doc form for download with resources linked. Also a resource for protocols if you have projects under construction
Connect with your Customer
Your number one concern must be the safety of your employees and customers and giving them a sense of ease - with your protocols and communication
Refresh your website and keep marketing! If you don't have a way to sell online, get on it!
Connect with your customer through video. Show the customer your store, products, the new experience with purchasing your goods and services, cleaning and safety protocols. Make it clear and easy for the customer to understand if you are open and how they can reach you, safely. Consider going live on Facebook or Instagram or check out an app like BombBomb. Click on the underlined links for how-to instructions.
Set up a free YouTube channel for your business. Video is prioritized by Google in searches, also people are more likely to watch a video, than text or image you share of the same information.
Clean, Sort, Refresh the look and feel of your Store and Inventory. Clean, remove clutter, sort through your inventory. Look into how your inventory has performed in the past and during the pandemic
Storefront Windows are still an important way to reach your customer. Update your display, message, and think about refreshing lighting. Elements of Storefront Design explained
Technology and Applications
Be sure your Google My Business Listing is up to date. Update your temporary hours or other updates you have. There is also an app to keep track on the go
Visual Searches are on the rise. List your products by photos. Be sure to label/rename the photo file with a description (alt text) so the google bots can accurately associate for searches. See Google Lens, the new way to search for what you want
Check out Google Trends to understand what people are talking about in your area, right now
Check out the impact and popularity of hashtags on Best-Hashtag before you post
Facebook for Business. Keep your profile up to date with all temporary and current information to share
Use Facebook Spark Augmented Reality application to create branded filters and effects for Facebook and Instagram. Free application, templates available to make it easier to use
Facebook is rolling out an video-call conferencing app to compete with Zoom, called Messenger Rooms. Video calls, groups up to 50, can invite non-Facebook users to join
Google Hangouts video-call conferencing is free, allows screen sharing, groups up to 25, and inviting users without gmail.
With employees working from home it's important to keep your data secure. Consider creating a secure connection with a Virtual Private Network (VPN) or installing a Firewall. Click on the underlined links to better understand what these systems are and what could be a fit for your business